The “WHY” in business and life

Here is how my journey started on the “WHY”

I decided to set my goals for the first time on paper in January (as mentioned in my welcome blog) due to the influence of Darren Hardy (my daily mentor). I found the task fairly daunting at first but once I started working my way through all the items you need to address when setting goals it was quite inspiring. I previously had stored all my goals in my mind but they got lost each day, especially when you’re not evaluating them consistently.

After not really ever writing down clear goals for myself I realised one clear factor, your goals need to originate from somewhere and that is your “WHY”. You need to work out your clear “WHY” and it needs to be big enough that you are motivated by it every single day.

I set myself three goals for the year (financial, relationships and spiritual goals), which are a little ambitious but if you don’t set big goals how are you supposed to strive to do your best.
I have defined my “WHY” as ‘to live in a world where everyone can aspire to be better tomorrow than what they are today’ once defining my “WHY” I was able then to start defining my “HOW” and “WHAT” and setting my goals for the year.
The “WHY” needs to be motivating enough to leap out of bed every morning and stay focused.

Businesses and “The WHY”

When we set our individual goals what do we concentrate on first? It is not the “What” or the “How” it is the “WHY”, so why should it be any different when marketing your business to the public.

Simon Sinek author of “Start with Why” has opened my mind to this concept. He mentions in his book the “Golden Circle”, its critical to a business success. He describes how the “Why”, “How” and “What” all work together to generate success.

Simon believes the reason for businesses needing to start with “Why” (just like when setting goals) is because he believes you can only change people’s behaviors two ways:-
1. Is by manipulation, for example discounts, bonuses, extra features etc
2. By inspiring those, for example making them believe what you believe.

Examples of Business and the “WHY”

Simon shares some great examples where this is clearly evident. He explains that the customers and employees of Apple are very loyal to the brand, this is mostly due to the fact that they believe in Apple’s “WHY”, Apples why is “To innovate, to go against the status quo by building computers to help those people that are creative and want to change the world to be able to do so”. The product of apple is also great but this is not why the majority of fans continue to buy their products it is that they believe what Apple believes.

On the flip side take TVO who created a fantastic product which was the best on the market and was expected to flood into hundreds of homes. However the product only slowly took off and has still to this day not succeeded like they expected. TVO’s main problem is they did not start with “WHY” to start a business; they started with “WHAT” and therefore where unable to get people to believe what they believed and therefore they have been unsuccessful.

Do not forget the “WHY”

The “WHY” is not only important for the customers but also the entire organisation, if all the staff believe in the “WHY” and work together to achieve it, the business will have a far greater chance of succeeding and producing a product or service that people will love.

The “WHY” is not the only way to be successful in business as mentioned above by Simon however those who get customers, employees and all stakeholders of the business to believe what they believe will be successful for a long period of time.

After further investigation on other businesses around you, you can clearly identify how the “WHY” is critical in your business’s success and longevity.
“WHY” are you starting or running your business?


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